Sophie Guibaud is Vice President of European Expansion at Fidor. She started her career in investment banking in New York before joining a growth capital fund in Paris. Along with investing in startups, she advised them on their development strategy. However, wanting to be more involved in startup operations, she moved to London and was instrumental in launching HelloFresh, a Rocket Internet food subscription-based company. After heading product strategy and commercialisation at Bankable, a payment solutions company, she is now in charge of the European roll-out of Fidor.