Serial entrepreneur Georg Ludviksson co-founded Meniga in 2009. Georg started Meniga in the wake of the global financial crisis to help people better manage their finances. Georg has around 20 years of experience founding, building and managing global software start-ups including video game developer Dimon Software Ltd. in 1998 and real-time stock exchange simulator UpDown Inc. in 2007. From 2004 to 2006, he served as the Vice President of Sales for Men & Mice, a provider of specialised network management software to many of the world's largest organizations.

Georg holds an MBA degree from Harvard Business School with emphasis on Entrepreneurship and Finance. He also holds a BS degree in software engineering from the University of Iceland.