Phoebe is the Founder and CEO of Brolly, the startup that’s revolutionising the way insurance works. Designed for your smartphone, Brolly helps people to manage all their insurance in one simple app, analysing personal circumstances and optimising cover. Partnered with the leading UK insurers and backed by major investors including Valar Ventures and Pi Labs, Phoebe developed Brolly whilst at Entrepreneur First. She was previously analysing risk and building products at insurance company Aviva, after reading Psychology at the University of Manchester.