Nominated as Europe’s Young Entrepreneur by Bloomberg Businessweek in 2007, Sten rose to prominence at 17, founding a business selling innovative notepads for students. The company traded in four different countries, with a net revenue of $1m. In 2011, Sten joined property rental company onefinestay, building the service delivery function as Head of Operations. He then moved to Deliveroo, supporting their rapid growth.

Since founding Zego in 2016, Sten has expanded the team to 160 employees and launched the business in five countries. He continues to execute Zego’s mission to insure the mobility industry and take their solutions global.