Lionel Baraban is a serial entrepreneur and started the adventure in France where he launched several successful start ups. He then went on to manage a technology incubator in Israel from 1995 to 1998. In 1998, Lionel founded Entopia, a company specialized in semantic analysis and raised $40 Million. He headed the company from the Silicon Valley until 2006. After France, Israel and the USA, Lionel moved to China where he developed Xanadu, a key player of online travel services, with Nicolas Berbigier. In 2010 they co-founded FAMOCO of which he is the CEO.