With over 25 years of experience in Marketing & Business Development in the Payment and Services sector, Benoit started his career in advertising. He joined the team in charge of opening Disneyland Paris, to lead the European Marketing Partnership department. In 1998, he joined American Express as EMEA Marketing Director for the ForEx activity, moving to Marketing Director of the French Card Division to later become Vice-President. In 2013, Benoit cofounded CDLK Services, a fintech which develops a smart data solution at the service of digital banking. Benoit is a graduate of ESCP-EAP.