Nominated as Europe's Young Entrepreneur by Bloomberg Businessweek in 2007, Sten rose to prominence at the age of 17, founding his own business selling innovative notepads for students. The company traded in four different countries, with a net revenue of one million dollars. Succeeding this, Sten moved to London to work for successful start-up Quickstart Global, expanding their international presence. In 2011, Sten joined luxury property rental company onefinestay where he focussed on building the service delivery function as Head of Operations. Before Zego, Sten worked for Deliveroo developing their operational infrastructure to support the rapid growth of the business.